We have ranked hundreds of keywords on the first page of Google over the last several years. No Matt Cutts theory here, just plain results.
Yes, we have our client outranking Nike, Adidas, Under Armor and all the other multimillion dollar marketing budget companies for keywords like “baseball uniforms”. See above 🙂
When all keywords are moving up simultaneously it means Google likes what you’re doing. See above.
That’s a good keyword, “San Diego SEO”. See above 🙂
Coming out of a website redesign we held rankings steady for this client which requires a very strategic and scientific strategy. It would have been tragic to gain a beautiful new site but to have lost all lead gen.