GDPR: 3 Fast and Easy Solutions for Compliance As Marketers
GDPR is a marketer's worst dream. I've spoken to many professionals and it seems that nobody has a complete understanding of what they can and can't do.
"For example, what is a software company supposed to do? Imagine your SAAS gives away a free 2 week trial before upgrading a user to a paid account."
If that user decides to not upgrade to the paid version and requests you as the software owner remove their information from your website and database; how are you to track if that same user is just going to signup a second time for a free 2 week trial?
The confusion and ridiculousness is plenty here. Lets do what we can.
What is GDPR?
I will not pretend that I am a GDPR expert. In fact the only reason I did this amount of research was to help better inform the members in Funnel Consultant Society who are learning Facebook ads.
So if you have not heard of GDPR then have a read about it here. That's as far as I will go to explain it.
However, I have researched what are seemingly the best solutions for marketers and agencies. Again let me be very clear, these solutions are not guaranteed to protect you but they are the solutions I feel most confident about at this time.
3 Easy GDPR Solutions for Marketing Agencies Running Facebook Ads or Google Analytics
Perhaps the only thing I understand about GDPR is it's cookie law. Basically, you need permission to tag any anonymous E.U. user with any type of web cookie including any type of tracking that would allow you the capability to run retargeting ads (Google or Facebook).
This E.U. visitor needs to use a "checkbox" to allow consent for you to "cookie" their visit to your web property and use their personal browsing data in future marketing efforts.
This means if you run Facebook retargeting ads or Google remarketing; you need have a GDPR compliance that offers E.U. users the opportunity to consent to your remarketing efforts.
**Side note; I'm sure hosting companies love GDPR.... the bandwidth required to safely store this information with the ability to then individually delete it is insanity.
The fact that GDPR requires the use of a "checkbox" prior to the website owner's ability to drop a "tracking pixel" such as Google analytics or the Facebook pixel has led me to these solutions:
1). USER DATA TRUST
The solution that I have tested so far and have deployed on our agency site. Seems most legitimate considering it makes use of the "checkbox" functionality and blocks tracking scripts from loading until AFTER user consent.
Makes me believe they are legit since they have such a wide user base and specialize in legal requirements for websites and applications online.
What I recommend to Shopify clients after I tell them I have no idea if this will hold up and tell them to grab an attorney first. Has a fair amount of reviews.
What Will Happen Next? Is this Serious?
GDPR is very serious. The EU has announced the right to fine businesses up to 4% of their revenue or 23 millions U.S. for violations with harsher penalties after the first infraction.
With that said; I think large corporations will be targeted first. Look for the EU nation to make an example of a big national brand in order to have smaller businesses fall in line with compliance thereafter. (they would also rather have 23 mil from a large company than $4,000 from a small business)
Your Turn. Any Marketers Completely Blocking EU Traffic from their site in defense?