The future of SEO looks.... different, harder, & more profitable.
There's less opportunity and more opportunity in the same.
For client SEO's you need to watch out for the changing landscape of the local SERPS and differentiating your lead gen efforts by doing several things.
For affiliate SEOs you need to pay attention to artificial intelligence (AI) and how that will change the ranking algo.
Recently Matt Diggity, Chase Reiner, and myself sat down to have a quick chat about where SEO is headed and what we are doing to prepare for these changes.
This interview is chalk full of insight. Be sure to give it a listen.