Best SEO Tools: Vetted List of Free & Paid Tools for 2016

Best SEO Tools

There are a ridiculous amount of resources available today to help you run your SEO business.

So many in fact that we're not even going to attempt to list them all.

Instead we've done the heavy lifting for you and pulled what we believe are the best, most reliable, easiest, and most affordable SEO tools on the market.

New Bonus PDF: Get access to a free PDF of our guide. Includes the best 90+ SEO tools & resources.

Click here to download the PDF.

 

This list was extremely time consuming to put together as I  wanted to include:

  • The best SEO tools,
  • Updated pricing & feature list for each tool
  • Free tools & paid SEO tools
  • Screen shot photos of each tool or software
  • And a personal summary of what value the tool brings

 

As such I want to provide this disclaimer:

Full Disclaimer: Many of the SEO tools & resources listed below include my affiliate link.  Which means,  I’ll earn a commission (though there is no extra cost to you – in many cases it will cheaper for you as my coupon code is included in the link), if you buy a product from the list that is a "paid tool". I want to be very clear that I have included free tools in this list in addition to the paid tools and recommendations for the best combinations of tools so as to help you minimize your costs and redundancies of multiple tool features.  If you do choose to use my link, thank you! 

 

How to Maximize This Post As a Guide!

 

What SEO Tools Are you Looking For?

Table of Contents: 







1 Stop Shop SEO Tools

(Swiss Army Knife SEO Tools)

 

1). SERPED.net

Serped.net replaces several seo tools

 

SERPed.Net -The Lebron James of SEO Tools... Can play every position and do absolutely everything with over 43 individual SEO tools all brought together as one. Best of all the pricing is what  you would spend on just 1 SEO tool alone.. SERPED.Net features include:

  • "4" Keyword research tools
  • "7" Expired or new domain finding tools
  • Local, organic, Amazon, & YouTube Rank Tracker
  • Automated site auditor for client lead gen + mobile friendly lead gen audit tool
  • Competition & keyword difficulty analysis
  • Automated reporting & notifications
  • Local business citation scanner & 30+ other features.

Serped.net has a plethora of cool gadgets including a link indexer, content manager, WordPress plugin, project manager, and site explorer. This may just be the best all in 1 Tool on the market and is one I've been using for over a year now.

Pricing: $79 for Starter & individuals

A Favorite Tool, Visit: SERPED.net


2). Raven Tools

Raven Tools - Literally an SEO business in a box for local, affiliate, and competitive SEO. Raven Tools allows you to:

  • conduct keyword research
  • audit potential client sites
  • track keyword rankings
  • track social media analytics
  • conduct link analysis
  • manage link outreach
  • manage your SEO team members
  • report on marketing progress

This is a better SEO tool than Bright Local if you plan on having "national SEO clients".  If you're staying with local optimization I would go with Bright Local first and foremost.

Pricing: Free 30 day trial, then $99/month for starters

Visit: Raven Tools


3). Moz Pro

moz pro tool

Moz Pro - Moz is an industry name in the SEO industry and they have an incredible SEO tool that handles:

  • Onsite SEO audits
  • keyword rankings
  • link analysis
  • competitor analysis
  • Keyword Research

It is an all in one tool but comes with an expensive price tag starting at $79/month for 5 campaigns. Could be a great tool if your business is off the ground but is otherwise a bit expensive and over hyped for the price in my opinion.

Pricing: Free 30 day trial then $79/month for starters.

Visit: Moz Pro


4). Traffic Travis

Traffic Travis - Has been downloaded more than 400,000 times and for good reason. Traffic Travis is an all in one SEO tool that allows you to:

  • Track keyword rankings
  • uncover hidden and valuable keywords
  • uncover technical mistakes on your website
  • find out why your competitors are beating you
  • find potential linking opportunities.

And best of all..... it is free to download! A great weapon for any SEO expert.

 

Pricing: Free!

Visit: Traffic Travis


5). Ahrefs

ahrefs seo competition tool

Ahrefs - Is used by over 600,000 SEO experts and agencies. It's like the first machine gun to have a knife on the end of it....  It's in that category of awesome. Features include:

  • Track keyword rankings
  • Site Explorer
  • Content explorer
  • Crawl report
  • Backlink checker
  • Organic keyword research
  • Competitor analysis
  • Paid research tool & more.

And of course it has it's own toolbar for on the go stats while browsing the web.

Pricing: Free trial then $99/month for starters.

Visit: Ahrefs

 




Local Business Tools

(Citation Trackers)

 

6). Synup 

Synup - $25/month to sync the top 40 local directories. A director competitor to Yext but with more affordable pricing. Perfect for scaling your agency or consulting business.

Synup also offers:

  • keyword tracking
  • a citation scanner to locate up to 200 inaccurate citation listings
  • analytics
  • website review widgets

May not be available in other counties outside the U.S. quite yet. But my new go to over Yext for the affordable pricing.

Pricing: $25/per local business

A Favorite Tool, Visit: Synup


7). Yext 

Yext - The go to automation service for local listings management and citation cleanup. Yext registers and syncs your business with the top 40 local citation sites including Yelp, Facebook, and now Google. Features include:

  • Sync 40+ top local business listings
  • Faster sync than Synup
  • WordPress integration
  • International

Yext pricing seems to hover around $45/month per location and offers a white label option to agencies. Yext is also international and works in other major countries.

Pricing: $45/ per local business location

Visit: Yext


8). WhiteSpark

WhiteSpark - The most robust local SEO citation analysis tool. WhiteSpark features include:

  • Competitor directory listings
  • Current directory listings
  • Missing directory listing
  • Inaccurate listings
  • Citation Cleanup service
  • Citation Building service
  • Local Rank Tracking

WhiteSpark is the premier citation software service provider. As the Rolls Royce of citation management they are bit pricier but do incredible work.

Pricing: Free to start then $16.67/month

Visit: WhiteSpark  


9). MozLocal

MozLocal - Great tool at $84/year per location to have your local business listed in the 5 Major Data Aggregators (extremely important for local SEO rankings.) Moz Local features include:

  • Sync in top 5 data aggregators
  • Duplicate citation suppression
  • Inaccurate citation report
  • Sync of top citations

Moz Local compliments other general local business citation tools and services.

Pricing: $84/year per location 

 Visit: MozLocal 


10). GEORanker

geo ranker seo tool

GEORanker - Free to start for about "2" clients before starting at $99/month for the full feature plan. GeoRanker has ridiculous features including:

  • Rank tracker up to top 100 results
  • Authoritative citation finder
  • Track rankings across multiple cities/countires simultaneously
  • Automated & white labeled reports

Best for multi business locations & international client reporting. Great weapon for SEOs with 6+ local clients but steep pricing otherwise. I would go with Bright Local before GeoRanker if I was under 6 local clients myself.

Pricing: Free to start with limited features then $99/month. 

 Visit: GeoRanker 

 

 




Rank Tracking Softwares

 

11). Agency Analytics

Agency Analytics -  Starting at $49.99/month, Agency Analytics is a great keyword ranking software with a white label dashboard for client reporting. Features include:

  • Super sexy & simple interface (if sexy exists in SEO)
  • Organic Keyword Tracking
  • Local Keyword tracking
  • Google analytics integration (traffic reporting)
  • Backlinks reporting
  • Google Adwords reporting
  • Facebook reporting
  • Call Tracking reporting

My favorite feature of this software is the clean interface and easy navigation. It is the keyword tracker & reporting solution I personally use for client campaigns.

This would be the best software if you provide a more holistic digital marketing service to clients with SEO being a big part of that.

Pricing: $49.99/month

 A Favorite Tool, Visit: Agency Analytics


12). Rank Watch

Rank Watch - Starting at $29.99/month Rank Watch is one of my absolute favorite keyword ranking & reporting software for client SEO management. Features include:

  • Organic Keyword Ranking
  • Local Keyword Ranking
  • Trigger email alerts for ranking changes (*So badass)
  • White label reporting
  • Low hanging fruit keywords (what you didn't know you were ranking for)
  • Backlink monitoring
  • Google Analytics integration
  • Google Search Console integration
  • YouTube video rankings
  • Automated Reporting
  • Semi - Affordable

The best Rank Tracker if you strictly do client facing SEO.

Pricing: Free trial then $29.99/month to start

Visit: Rank Watch


13). Pro Rank Tracker

Pro Rank Tracker - A crazy good deal for an accurate keyword ranking software.  Features include:

  •  Most Affordable keyword tracker
  • White labeled reporting
  • Local maps reporting
  • Youtube rank tracking
  • Mobile app (upgrade)

Pro Rank Tracker is strictly for keyword ranking reporting and it does an exceptional job at that at the most affordable price. This ranking software is for you if you are on a budget and strictly want to only report on ranking standings to your clients or keep track of rankings for affiliate sites.

Pricing: Free to start then $15/month for tracking up to 250 keywords

Visit: Pro Rank Tracker 


14). SERPS

Serps - Self proclaimed the best large scale SEO rank tracker. Serps has incredible features like allowing you to take notes on specific dates for when you build links (testing) so that you know what makes your rankings move. Other features include:

  • Track keyword rankings by device (desktop, mobile, and tablet).
  • Track rankings in local organic search results, as well as Google’s local pack.
  • Getting the most accurate and up-to-date picture of your keyword performance.
  • Monitor key content performance.

There are of course about 100 other rank trackers but these I have found to be the best of the best depending on your market level and according to features and pricing.

Pricing: Free to start for 30 Days then $197/month for PRO account.

Visit: SERPs.com


15). SerpLab

SerpLab - You kidding me? A free keyword tracker up to 600 keywords then just $5/month after.

SERP checking is probably the most important thing you can do to check the health of your site. You can...

  • See what the competition is up to or make plans for a new site.
  • Provide accurately report how a site ranks on google for different keywords.
  • And get all the results are loaded in real time and direct from genuine search results.

Boot strappers remember where you found this one.

Pricing: Free then $5/month.

Visit: Serplab


16). SerpScan

SerpScan - Starts with a free trial and then begins at $14.95/month. Great features such as:

  • Keyword notifications upon movement.
  • Local & organic tracking.
  • Multi-national tracking.
  • Automated & full white-label reporting & more.

 

Pricing: Free trial then $14.95/month.

Visit: SERP Scan


17). Rank Checker

Rank Checker - SEO Book's Rank Checker is a free Firefox plugin that will let you check your rankings of your site. Not extremely robust and not recommended if you have multiple projects but for a 1 off free checker; this one works.

Here are two quick facts if you want to know more about it:

  • Over 500,000 webmasters use rank checker.
  • Allows you to easily check your website rankings in Google (US and international), Microsoft's Bing, & Yahoo Search.

Pricing: Free

Visit: Rank Checker

 


 

18). Rank Ranger

Rank Ranger - A killer SEO rank checker designed more fore medium size players at $69/month with awesome features like:

  • Mobile rank tracking.
  • Email notifications of significant ranking changes.
  • Link tracking.
  • Social tracking.
  • White label option, and more.

Once you have a few clients/projects under your belt this is a great one. They have a client facing dashboard & Google Analytics integration to really show results.

Pricing: Free for 30 days then $69/month.

Visit: Rank Ranger

 


 

19). Rankinity 

Rankinity - The most affordable rank checker with pricing that really reflects what you need. Pricing starts at under $5/month for 50 keywords. Rankinity offers wildly ridiculous features for the pricing including:

  • Competitor analysis in SERPs.
  • Local rank checking.
  • Great visual interface that's easy for you and client's to understand.
  • Team member collaboration.
  • White label branding.
  • And a rapidly growing website analysis (where they notify of you rapidly improving competitors or potential link resources).

Pricing: Under $5/month for starters!

Visit: Rankinity


20). TopVisor

TopVisor - A freemium rank tracker with features including:

  • Tracking YouTube videos or any other webpage (Facebook, Yelp).
  • Deep rank tracking (up to 1000) positions deep.
  • Google Analytics integration.
  • Rich snippets from search results.
  • And competitor tracking among others.

Pricing: Track rankings of up to 5 competitors for free. Tracking of each additional competitor from 6th to 50th costs +0.001 $ for 1 keyword in 1 location.

Visit: Topvisor


21). Advanced Web Ranking

Advanced Web Ranking - Good pricing at $99/year. Advanced Web Ranking is used by other 18,000 companies includes:

  • Local ranking plus global rankings.
  • Social analytics.
  • User management
  • SEO audit tool.

Advanced Web Ranking is not web based and thus you must download it to your computer but the savings in the price tag for the features offered make it a big time consideration.

Pricing: Free 30 day trial on all plans then $49 for starters.

Visit: Advanced Web Ranking




SEO Analysis Softwares & Tools

 

You are going to need at least one great SEO analysis software if you take your SEO work seriously. There are many to choose from and they all offer unique features.

 

22). SEM Rush

SEM Rush - The first absolute must own tool on this list and for good reason. Not sure SEM rush needs a description. It does everything... Just grab it.

  • Onsite Audits
  • Keyword Tracking
  • Advertising Spy
  • Link Analysis
  • Site Authority & more.

Pricing: $69.95/month & worth every penny.

Visit: SEM Rush

Want a test Drive? 


23). Bright Local 

BrightLocal - The only SEO tool you basically need if you are going to remain in the Local SEO space. This tool does everything:

  • Tracks organic rankings
  • Tracks local rankings by city
  • Tracks social rankings (Youtube, Facebook, Yelp pages)
  • Citation Scanner to locate missing citations
  • Competition Citation comparison
  • Citation Building Service
  • Monitor local reviews

BrightLocal also monitors local business reviews and helps you acquire new ones for your client. Finally it audits your client's Google Plus business page so as a beginner you can know what you need to optimize. Of course it includes automated SEO reporting to save you time. Put it like this, if Bright Local did anything further; we would be looking for a new career. It is the Arnold Schwarzenegger of local SEO tools... and is there anything Arnold can't do?

Pricing - Free 30 day trial, then $19.99/month for starters.

A Favorite Tool, Visit: BrightLocal 


24). Majestic SEO

Majestic SEO -Considered by most to the the best backlink analyzer in the world with the largest database of indexed backlinks. It's where you'll conduct in depth research on your competitors backlinks and that of a new client.

You'll get all the metrics you need like...

  • Anchor text ratio.
  • Original linking domain.
  • Number of links being built by a any 1 domain over a specific time period (to see how fast your competition is building links), and much more.

Pricing: Sign up for free then $49.99  monthly (Silver)

Visit: Majectic SEO

 


25). Screaming Frog

Screaming Frog - The absolute best free SEO tool on the market in my opinion. Screaming Frog gives you:

  • Full onsite analysis (up to 500 URLs) of any domain you choose.
  • You'll get in a nicely formatted excel sheet
    • Title tags.
    • Meta descriptions.
    • Crawl errors.
    • Redirects.
    • H1 text headers.
    • Text on page.
    • Word count.
    • Page depth level.
    • Anchor text of interior links.
    • Inlinks & Outlinks.
    • Image usage, and much more.

Basically it's a tool you can use to conduct an incredible onsite analysis of a potential client's site to see what they are doing. Also is great to use before a website redesign so you can account for all current URLs and record their title tags + metas to transfer over correctly with 301s to your new site.

Here's a great demo of how it can be used.

Pricing: Free to up to analyzing 500 pages on your website (basically most business sites). Then $99/year for analyzing massive sites.

A Favorite Tool, Visit: Screaming Frog.


26). LinkProfiler

LinkProfiler - Free SEO backlinks research - See what domains are linking to you, your strongest backlinks, anchor text ratio, and much more.

Detailed features are:

  • In-depth analysis of the freshest live backlinks.
  • OpenLinkProfiler offers more than all other backlink databases. For free.
  • Sophisticated link filtering, Link Disinfection tool, link alerts. Links updated daily.

ALL FOR FREE, Fa Show.

Pricing: N/A

Visit: Link Profiler


27). SpyFu

SpyFu - The best way to spy on your competition and know exactly...

  • What keywords they are bidding on (paid search),
  • Their Adwords monthly spend, and
  • What copy they are using in those paid search ads.

SpyFu is also extremely powerful for conducting an onpage SEO audit of your money site.

It has more features and analysis than Screaming Frog but of course is not free (Screaming Frog is free up to 500 URLs analysis).

Pricing: $79/month. * They offer many tools for free, but unlimited data and most powerful features are reserved for paid subscribers.

Visit: SpyFu


28). Deep Crawl

Deep Crawl - Not talked about enough in the SEO industry but a great tool that does just what the name implies; a deep crawl and on page SEO analysis of any website. With Deep Crawl you'll get ridiculous data about your website. Features include:

  • crawling and comparison of a development site to an old site to help you match up on page SEO before pushing a new site live.
  • Site structure.
  • Thin content analysis.
  • Canonicals, and more!

It is a level expert tool for diving into the real deep notes about your onsite setup.

Pricing: $80 / Monthly for Starter & for 1 user.

Visit: DeepCrawl


29). SEO PowerSuite

SEO PowerSuite - One of the most powerful  all encompassing SEO tools. SEO PowerSuite has been around longer than almost all other SEO softwares. Includes:

  • Rank checker.
  • Onsite audit tool.
  • White-label SEO reporting
  • Backlink management, and more.

One of the best tools in terms of bang for your buck for everything you get.

Pricing: You can download SEO PowerSuite free of charge but you can also buy their Pro license for only $299, perfect for individual site promoters.

Visit: SEO PowerSuite


30). My Site Auditor

My Site Auditor -  Awesome tool that allows you to:

  • Embed an SEO auditor scan widget on your website to help you capture SEO leads.
  • Asks users for their domain name and contact info before running a free onsite SEO analysis on their site.

The onsite analysis is impressive and makes this a powerful tool for capturing SEO leads.

Pricing: Start a free 10 day trial then $39/month for Basic plan.

Visit: My Site Auditor


31). Google Analytics Referral Spam Killer

Google Analytics Referral Spam Killer - Want to have more accurate traffic analytics? Then you need Google Analytics Referral Spam Killer.

This app will remove all spam traffic from your Google analytics report so you can see only where real web traffic is coming from.

Price: Free

Visit: Google Analytics Referral Spam Killer


32). Google Mobile Friendly Test

Google Mobile Friendly Test - Make sure your website is mobile friendly according to Google directly with this free app.

Price: Free

Visit: Google Mobile Friendly Test


33). Google Page Speed Insights

Google Page Speed Insights - See what Google recommends to increase your page speed and load time.  Thanks Google.

Price: Free

Visit: Google Page Speed Insights


34). MicroData Generator

MicroData Generator - Simple, free, and easy way to generate micro data for your site without potentially slowing down your site by installing a particular WordPress plugin.

Simply enter your business info to get the correct rich snippet markup and paste that html code into your site. Bamn.

Price: Free

Visit: MicroData Generator


35). Open SEO Stats

Open SEO Stats - Great free Chrome extension plugin that shows you the SEO metrics of any website you're browsing with the click of a button.

Price: Free

Visit: Open SEO Stats


36). Penguin Tool

Penguin Tool - Did a money site get hit with a Penguin or Panda Google update? If so which one?

The Penguin tool links with your Google analytics to match up the time of an algo update with a dip in traffic to let you know which algo update did damage. From there you can address what needs to be fixed.

Price: Free

Visit: Penguin Tool


37). SEO Monitor

SEO Monitor - "Not Provided" in Google Analytics is damn annoying. Which keywords drove that traffic anyways? Linking webmaster tools helps or you can use SEO Monitor to help get the full picture. But segmenting brand keywords from non-branded keywords so you can properly attribute traffic directly to SEO efforts rather than offline marketing is time consuming. SEO monitor offers several awesome features like this and even:

  • Organic Traffic Forecasting
  • Visibility Score
  • Keyword opportunities
  • Competition Insights
  • Content Performance and more.

Price: Free to start then $24/month.

Visit: SEO Monitor


38). SERPmetrics

SERPmetrics - Wondering if Google is making major changes or if only your money site experienced a shift?

What about if Google is acting stingy with updating rankings recently.... use SERPmetrics to discover how sensitive Google is currently behaving against the industry.

Price: Free

Visit: SERPmetrics


39). Zadroweb Site Auditor

Zadroweb Site Auditor - A complete free and robust SEO site auditor which also provides you a free PDF report. If you can't afford SEMrush or one of the complete analytics softwares; then this tool is for you!

Price: Free

Visit: Zadroweb Site Auditor


40). Algoroo

Algoroo - Wondering if those links you built are really helping out or if Google is just extremely volatile? Use the free tool, Algoroo, to see if Google is changing the SERPS dramatically or if you're just locked in to a great SEO campaign.

Price: Free

Visit: Algoroo


41). Affilorama Tools

Affilorama Tools - In beta but wow does this look powerful. Deep SEO, ranking, link, and competition analysis combined with analytics on social accounts and integrated to track earnings thru affiliate networks. Currently free in Beta!

Price: Free while in Beta

Visit: Affilorama Tools




Keyword Research Tools

(Where the SEO Battle is Won or Lost)

42). Google Keyword Planner

Google Keyword Planner -Ya'll know this. Google's free tool to look at search volume and the average CPC for keywords or also mine for new potential keywords. Of course there's a lot more you can do with it if you know how to use it correctly.

Price: Free

Visit: Google Keyword Planner


43). KeywordTool.io

Keywordtool.io - A fantastic free keyword research tools that pulls data from several top search engines to help you understand what your target audience is looking for and where. Super easy to use to navigate. Best of all it's free. Perfect compliment to other SEO tools you may have that have neglected the importance of helping you select keywords.

Here's a video on how you harness this free tool to find great long tail keywords to target with video rankings.

Price: Free to start then $48/month

Visit: Keywordtool.io


44). Long Tail Pro

Long Tail Pro - Holy shit balls, a must have when you're getting into affiliate SEO or more competitive industries. Long Tail Pro lets you enter one seed keyword and gives you tons of long tail variations of that keyword with an analysis of how easy it would be to rank for these other keywords. Features include:

  • super fast data mining (no lag time)
  • exact match domain analysis ( lets you know if you can buy an exact match domain for any keyword)
  • title tag analysis (are your competitors optimizing for this exact keyword?) or is this a super easy opportunity to rank for a keyword
  • save favorite keywords, and more.
  • Long tail pro has been downloaded over 70,000 times!

Price: $1 for the 10 days then $25/month

A Favorite Tool Visit: Long Tail Pro


45). KWFinder

KWFinder - Super easy and super affordable keyword finder (as in it's free unless you're a power user). Just type in your primary keyword and get a list of related suggestions and PPC prices.

Even gives you an idea of the SEO competitiveness. One of my favorite free tools out there. Of course they also have an upgraded paid version if you fall in love.

Price: Free to start then $25/month

Visit: KWFinder


46). Answer The Public

Answer The Public - Probably the coolest free keyword research tool for finding great long tail keywords. Just type in your seed keywords and Answer The Public will return a ridiculous list of questions that people are typing into Google surrounding your seed keyword.

Highly recommend typing in the following seed keywords, "women",  "men", "beards", and "awkward".... yeahhh you'll have some fun with this tool.

But in some seriousness, this is a great tool for finding blog post topics to cover & for discovering sub-niches of niches. Plus it has a visualization feature that displays results in a trendy type of image way. You'll see.

Price: Free

A Favorite Tool, Visit: Answer The Public


47). Google Trends

Google Trends - After you find a keyword you are considering for your money site you need to plug that keyword into Google Trends. Google Trends show you historical search data on a keyword so you know if it is gaining or losing popularity.

Even better Google Trends can be used to find the search volume on keywords that other keyword research tools don't have data on quite yet. This is for keywords that are just emerging onto the scene that might come in the shape or form of brand names, product names, buzz words, and such.

Price: Free

Visit: Google Trends


48). SEOCockpit

SECockpit (add affiliate) - Robust and powerful keyword research tool downloaded over 30,000 times. This keyword tool is for you if you're making good money with SEO and ready for make great money. It has features other keyword tools don't have including:

  • Mining Google related searches
  • Mining Google suggest keywords
  • Legit competition analysis by competing domain's backlink profile not just based on "adwords" competition
  • Rank tracker (common feature)
  • Campaign tracker - Get instructions on what to do to rank & links built so you know where you're resources are going

Price: Free for 30 days then $40/month.

Visit: SECockpit


49). SOOVLE

SOOVLE - Great free keyword tool for finding auto suggested long tail keywords pulled directly from Google, YouTube, Amazon, Netflix, Ebay, and more. Take these long tail keywords and turn them into blog posts.

Price: Free

Visit: SOOVLE


50). SPYFU

SPYFu - I love spying on competitors and neighbors for that matter.... but when I'm just spying on people online I use SpyFu. Spyfu is primarily used to spy on your competitors organic and paid traffic keywords.

Find out which keywords your competition is ranking for & which keywords are driving the most traffic. Take a look at your competition's most popular pages and content to have an instant content marketing blueprint for yourself. Hire a great writer to rewrite that content and then add to the content to make your content more valuable and a better resource.

Price: Free then $49/month

Visit: SPYFu


51). Market Samurai

Market Samurai - How do I know how long you've been doing SEO? I'll ask you if you ever used Market Samurai. Yaddda mean.

Market Samurai is simply old school gangsta. So G, I couldn't leave it off this list. Market Samuari is officially  The godfather of niche keyword research tools. Still has that old man strength when it comes to conducting great keyword research.

Price: Free to start. No idea pricing for upgrading.

Visit: Market Samurai


52). Your Brain

brain used as a resource

A.k.A. the most powerful software to your disposal. Free of course but battery power can run low towards the end of the day so we would recommend using it earlier on for keyword research and or after a coffee.

 

Price: Expensive for 99% of the population, but not us SEOS.

A Favorite Tool, Visit: Duke Dumont, I Got You, on Youtube for motivation to escape that 9-5 and travel when and where as you please.




Time Saving Apps

(Life Optimization)

53). Sane Box

Sane Box - Auto organizes your email into folders so that your inbox stays clean and you can focus on the most important emails first.

Plus has an awesome boomerang feature for reminders to respond, plus has "Sane Reminders" so that you can be reminded to follow up with people that haven't responded to you, plus.... Plus Tony Robbins uses it/ endorses it or something. So grab it. I've used it going on three years now.

Price: Free for 14 days then $7/month.

Visit: Sane Box 


54). LastPass

LastPass - The one password manager I use that keeps me sane like 5% of my day. First login to your master account for the day and then you can auto login to all other sites without needing to pull up your password log sheet or guess several times. Massive time saver.

Also, you can share encrypted passwords with team members such as your VA's without them knowing your real passwords. Another level of safety and comfort.

Price: FREE unless you want it synced to your mobile devices then just $12/year.

Visit: LastPass


55). Google Apps

Google Apps - Free and extremely user friendly. Just be careful what info you decide to keep in here. After all it's part of Google's domain.

Price: Free.

Visit: Google Apps


56). IFTT

IFTT -  IFTT stands for, "If This Then That" and is a free application that allows you to set triggers to complete and automate repetitive online tasks.

Here's a few example triggers... "If I update my Faceboook page, then update my Twitter with the same post." Or "If I add a new WordPress blog post then share that blog post to Digg, Stumbleupon, Facebook, Twitter, Etc). Basically you can automate link building to social networks and social bookmarking sites with IFTT. When you get creative you can have it do a ton more.

Price: Free

A Favorite Tool, Visit: IFTT 


57). Wunderlist

Wunderlist -  A great free mobile & desktop app that allows you to create a digital to do list. Very handy for your significant other to use to keep track of your chores but also incredible to use as an SEO to do list.

I personally like to use this app to hand off 1 off tasks to my virtual assistants. When a task is completed and the user checks off that task; all parties get a notification on their mobile device. Awesome when you get a notification on the weekend or while in the gym that your VA  just completed some client work.

Price: Free

Visit: Wunderlist -


58). Screencast-O-Matic

Screencast-O-Matic - Make video recordings of rankings, example links built, example web design projects, or to make other explainer videos for your clients, reporting, or to teach your VA's how to do a particular task.

Screen Cast O Matic is what I use to record screen video demos and it's extremely user friendly. Best of all it's only $15/year.

Price: $15/year

Visit: Screencast-O-Matic


59). Process Street

Process Street -  A freemium online application that allows you to create reoccurring workflows and to do lists for team members and virtual assistants. I use Process Street to setup weekly link building & content production assignments for my virtual assistants.

What's awesome is that with each to do item you add to a list you can embed videos, content, images, links, and instructions so that your VA can easily follow along. Process Street makes scaling your SEO business easy and will make on boarding a new VA a breeze as you can just assign them a work template to complete (with instructions already included).

Price: Free unless you get crazy with it.

Visit: Process Street -


60). Freedcamp-

Freedcamp - Starting to get busy with several client SEO campaign, VA's to manage, or affiliate business partners? You need a project management system then. Freedcamp is a great way to collaborate with clients and team members and is basically the free version of Basecamp.

Price: Free

Visit: Freedcamp


61). Trello

Trello - Perhaps the easiest free content management solution for scheduling out and assigning blog post topics to a large team of contributors.

I have a client with a team of 32 content writers. Yes 32 (each writer contributes about once per month) and they use Trello to manage blog post topics and contributors select which topics they want to be responsible for. Incredible system there that you can also use.

Price: Free

Visit: Trello -


62). Slack

Slack - Awesome free  messaging app for teams. If you have VA's Slack allows you to tag team members via any social media connection and records your conversation threads.

Ton of features and pretty easy to grasp. Highly recommend using it if you're growing.

Price: Free

Visit: Slack -


63). Tomato Timer

Tomato Timer -  Tomato Timer is a free Pomodoro app so you can increase your productivity. Basically a pomodoro is a work technique where you work for say 25 minutes without interruption (considered 1 Pomodoro), take a 5 minute break, then complete another pomodoro.

It's a great excuse for not checking Facebook, not responding to text messages, (just say you were pomodoring) but ultimately the best way to get a lot of work done. Highly recommend using the pomodoro technique as an excuse to never respond to anything so you can work.

Price: Free

Visit: Tomato Timer -




SEO WordPress Plugins + Themes

64). Yoast

Yoast - The absolute go-to WordPress SEO plugin that helps you create XML sitemaps, easily update Title tags and meta descriptions, set indexing rates, and more. You know this one already and if not; just install it already.

Price: Free

Visit: Yoast -


65). ManageWP

ManageWP - Allows you to actively manage as many WordPress websites from 1 central account as you wish. Do you have 15 clients that operate on WordPress?

Imagine updating all your clients' WordPress plugins, automated site backups, managing the security, and the website uptime for 1 central dashboard all with 1 click. Best of all ManageWP has an SEO plan that includes rank tracking for all your managed WordPress sites. This is one handy tool if you have multiple clients or affiliate sites running on WordPress and presents a great up sell opportunity for client SEOs to offer security and daily backups.

Price: $0.80 per month/ per website for 5 websites.

Visit: ManageWP


66). WP SOCIAL

WP Social - Incredible WordPress plugin to compliment Yoast which adds rich snippets to all your social content on your WordPress site. It's free which is why we love it.

Price: Free

Visit: WP Social


67). SEO Friendly Images

SEO Friendly Images - Did you just land a new client or perhaps launch a new site that has hundreds of images that are missing an alt tag and image title?

SEO Friendly Images automates the addition of both of these for free. "Killer!" Yes, I agree. Somebody gift me a California burrito for this one; no sour creme, extra french fries and hot sauce. My venmo is @DinoGomez 😉

Price: Free then the cost of 1 California burrito (per usage on a site with 100+ missing alt tags).

Visit: SEO Friendly Images


68). REDIRECTION

Redirection - Manage redirects from old blog posts and 404 pages easily without touching the Htaccess code with this simple plugin. Great for launching new sites from an old domain and not crashing an entire site using HTaccess.

Price: Free

Visit: Redirection


69). WP Engine

WPEngine - My preferred hosting provider for WordPress. If your website is slow then your SEO is going to hurt. WP Engine offers lightning fast hosting and free daily site backups plus security.

They are expensive so I only use them for my biggest and most content heavy sites; like this one.

Price: $29/month for 25k visitors per month

A Favorite Tool, Visit: WP Engine


70). WP FIX IT

WP Fix It - Your absolute savior when your client's site or your affiliate site is running slowly or has been infected with a virus.

WP Fix It offers affordable pricing to fix 1 time WordPress problems such as a slow site, virus infection, updating content, or fixing another general problem. This makes for a great and easy up sell and value add on to clients if you so choose. Also, make sure you subscribe to their newsletter. They offer big time discounts to subscribers quite often.

Price: $35/ per general support ticket

A Favorite Tool, Visit: WP Fix It


71). W3 Total Cache

W3 Total Cache- Incredible free WordPress plugin for speeding up your site. A must install for sure.

Price: Free

Visit: W3 Total Cache


72). WP SMUSH IT

WP Smush It - Optimizes all your images to load faster by decreasing their original file size. Love this one.

Price: Free

Visit: WP Smush It -


73). WP Lazy Load

WP Lazy Load - Another image optimization plugin that works by loading your images only as the user scrolls down the page. So it decreases the initial total load time of a site page by waiting to load the image file after the user has already hit your page.

Price: Free

Visit: WP Lazy Load -


74). EasyAZON

EasyAzon - Easily one of the best if not the best Amazon WordPress plugins to save yourself a ton of time from pulling & assembling Amazon affiliate links, selling related products, and creating great looking product features on your affiliate website.

Price: Free

Visit: EasyAzon




Proposal & Invoicing Softwares"

(Compliments the scaling of your SEO business)

If you are focusing on client SEO and need to scale then a digital marketing proposal software will save you heap loads of time. It is an absolute must have.

75). Proposfiy

Offers the best looking SEO & digital marketing proposals I've seen online. They provide gorgeous templates for inbound marketing, SEO audits, & services to get you started.

Customize with your logos, content, images, & videos. Save your custom SEO proposal template with dynamic variables to generate proposals that close at a much higher rate with only a few minutes of your time.

Price: Free trial then starting at $25/month for 5 active proposals.

Visit: Proposify.biz


76). BidSketch

A great web based proposal software that provides you "templated" proposals for SEO services & consulting, web design, & other digital marketing services.

Build out your own custom templates, add rich media like videos & graphics, & accept electronic and legally binding signatures online. No more email, printing, scanning, & forwarding proposals back and forth. My favorite feature is a notification email when your prospect views your proposal online and for how long so you know exactly when to follow up and already know their interest level.

-Great video on how you can use either of these proposal softwares

Price: Free 14 day trial then starting at $23/month for unlimited active proposals.

Visit: Bidsketch -


77). Freshbooks

What everyone in the internet marketing space uses as an invoicing software. Freshbooks is simply amazing.

It allows you to create client invoices, process credit card payments, track invoices paid and outstanding, and even gives your client a custom login so they can review past invoices paid and invoices that are outstanding. This is the first software you should buy once you have 3+ clients.

A Favorite Tool, VisitFreshbooks 

 




Website Traffic"

It is often argued that legitimate website traffic is the most important factor in how well your website ranks today. There are many resources at your disposal to help you drive organic, referral, and paid search traffic to your money sites. Here are just a few.

78). CrowdSEARCH.me

An extremely powerful SEO tool to buy organic, direct, and referral website traffic & engagement.

Improve organic search numbers, lower your bounce rate, send traffic thru your PBN links, organize traffic to flow thru your Yelp profile, and show Google that people like and trust your brand. The possibilities are limitless here. Get on this one (if you haven't already).

Price: Set your budget.

A Favorite Tool, VisitCrowdSearch.me


79). Micro Workers

microworkers

Micro Workers is an online marketplace where you can crowd fund people to complete micro tasks for you.

It's incredibly powerful for manipulating search traffic, bounce rate, page views, really anything. The sky is the limit with this resource. Get creative.

Price: Set your budget.

Visit: Micro Workers




Content Marketing Tools

(Inbound Marketing & Content Promotion)

80). BuzzSumo

Incredible tool that allows you to type in a keyword and find the most "viral" or "shared" pieces of content online about that subject or keyword. Take what you find and rewrite the same piece in 100% unique language for a guaranteed successful piece.

Price: Free for a few daily searches, then $99/month.

Visit:  BuzzSumo


81). Content Marketer

Content Marketer - Allows you to schedule and send out automated outreach emails to land guest blog posts, social mentions, links, and partnership opportunities on auto pilot. Even sends out followup emails. Best of all it's affordable!

Price: $9/month

Visit: Content Marketer


82). Muck Rack

Muck Rack -  Self proclaimed as the easiest way to reach digital PR journalists. Use this tool to pitch your story or your client's story to get some awesome coverage and a high quality backlink from a major publication.

Mostly a tool for the big time content marketers because of pricing.

Price: Heard pricing starts at $199/month

Visit: Muck Rack -


83). OutReachr

OutReachr -  Did you just publish an killer blog post, infographic, or launch a new site? Use Outreachr to scour the web to find other sites that have similar content. Reach out to them and see if you can't get them to give you a link on their site.

One way to use this tool it to look for "link roundups" or "top 10" posts in your niche. That already implies the author is willing to link out. Oh and it's free to start.

Price: Free unless you wanted additional features, then $145/month

Visit: OutReachr -


84). Scripted

Scripted - If you really need some high quality content for your site and or your client's site (and prefer not to hire and manage an in house team), then Scripted is your solution.

They have writers with knowledge and experience blogging for a variety of industries and can turn out some great work. They are rather expensive at around $60 per blog post but again; you get what you pay for. If you want great content then Scripted can help.

Price: $60/per awesome post

Visit: Scripted


PBN Content (Not original, not for money sites but great for PBNs)

85). Word AI

The new industry leader when it comes to spun content. Word AI has some type of crazy smart artificial intelligence built into the software that allows it to rewrite and spin content that actually is gramatically correct.

Again I would not use this content on any type of money site but for PBN content, web 2.0 content, and the like; this software can save you big money. Just have your VA run it for you and you'll really save yourself some time and scale operations nicely.

Price: Free 3 day trial then $49/month for all the content you want.

Visit:  Word AI 




Link Building Tools

(Find Link opportunities)

86). Broken Link Builder

Broken Link Builder

Great tool for finding broken links on the web by keyword or subject matter. Have your team reach out to the site owner and let them know they have a broken link on their site and offer them a better resource (your money site) as an improved option for linking to.

Price: Starts at $69/month.

Visit:  Broken Link Builder


87). Link Prospector

Link Prospector 

Find link building opportunities like websites accepting guest blog posts, blog submissions, resource pages, and more.

Price: $5/per topic with tiered down pricing.

Visit:  Link Prospector 


88). HARO

HARO 

Also known as "Help a Reporter Out" connecters journalists with people like you and me who have an engaging story or quote to share.

If you've found a cool hack, had great success with a particular endeavor, or even just have a strong opinion about a subject; you could be quoted and rewarded with a link.

Price: Free or $19/month to have an edge.

Visit:  HARO 


89). ScrapeBox

ScrapeBox 

Can't leave this one off the list. Scrape Box is used most effectively by the most creative SEO experts. It mines keywords, auto builds blog comments, scrapes URLs and web pages, finds broken links & unregistered domains, extracts emails, & more!

Price: $97

Visit:  ScrapeBox 


90). Ninja Outreach

Ninja Outreach - The absolute easiest way to conduct blogger, podcast guest outreach, guest post outreach, Instagram prospecting, twitter prospecting, and more! A serious work horse here.

Price: $29/month

Visit:  Ninja Outreach


91). Removeem

Removeem - Did your money site get hit with negative SEO? Want to take on a client that had the worst SEO done previously and has a tone of spammy inbound links? Use Removeem to help contact webmasters to remove old spammy links. Can't say I've tried it but for serious jobs on important money sites, could be useful.

Price: $249 one time fee.

Visit:  Removeem


92). The Hoth

The Hoth - Well known as the backbone to many SEO agencies link building efforts.

The Hoth offers white labeled link building services that come in the shape of citations, Web 2.0s, tiered link building, press release writing & distribution, blog post writing, & more. Great resource if you're just starting out.

Price: $60 for starter link building packages.

Visit:  The Hoth




Email Marketing

(Agency & Affiliate Newsletters or Follow Up)

93). Email Octopus

Email Octopus - The most ridiculously affordable email marketing software. Perfect for agency newsletters or if you run a product based SEO service (you sell links, content, social signals).

It isn't free to start like MailChimp but as soon as you have a few thousand subscribers it will save you big big money.

Price: Free up to 1000 subscribers then just $12/month

Visit:  Email Octopus


94). Mail Poet

Mail Poet - A wordpress plugin that automatically formats and sends out a great looking weekly newsletter to your email subscribers.

A great tool for affiliate SEO sites to build an email list and auto bring traffic back to convert a sale, PBNs, and potentially local business clients who blog regularly.

Price: Free up to 2,000 subscribers then $99/year per site.

Visit:  Mail Poet




Domain Research

(Getting Into that PBN & Keyword Rich Domain Name Game eh?)

95). Lean Domain Search

Lean Domain Search - Simple. Just enter in your desired keyword rich domain and then see the results for the best available match. Yes keyword rich domains still rank better and will always rank well. Google doesn't know if you actually filed your business name as "New Hampshire SEO Company" and if that's your brand name, your website should come up first for a brand search; thus keyword rich domains will always rank well! Rant over. Great tool.

Price: Free

Visit:  Lean Domain Search


96). Domain Reanimator

Domain Reanimator - It's what the big boys use to research, analyze, purchase expired domains, and revive the old domain's archived website content for a potentially uber powerful PBN.

Price: $195/month

Visit: Domain Reanimator




Link Building Services

97). Ninja Assistants

Ninja Assistants - The done for you service of Ninja Outreach. With Ninja Assistants you can receive a custom quote to have the experts of Ninja Outreach conduct guest blogging outeach for you.

Best of all you only pay per guest post landed (pay per results). An excellent way to scale your blogger outreach and quality white hat link building for your agency!

Price: Starts around $1250/month for several high quality link placements.

Visit:  Ninja Assistants


98). Diggity Links

DiggityLinks - If you're active on Facebook within the major "underground" SEO communities then you know Matt Diggity. This guy is the PBN master and is so kind to rent out incredible and niche specific PBN links that are powerful.

Can't promise you his links are available because of the demand.

Price: Starting at $5/month per link.

Visit:  DiggityLinks


Updated Addition*

PBN Butler link building service

PBNButler - Great white label resource to buy web 2.0s, social signals, 100% hands off PBN creation, citations, and more.

Run by the legendary Jonathan Kiekbusch and a growing team of 20+ staff; this is a great resource for scaling your link building with unmatched customer support.

Price: $10 & up per package. 

Visit: PBNButler

 




Social SEO Tools

(Because Social Signals Count)

 

99). Needles

needles social tool

Needles -  Needles allows you to automate social media advertising across Facebook, Instagram, and Twitter (soon Google) to drive relevant web traffic, exposure, and leads for your business and your clients.

This a killer tool to couple with your SEO services as it boosts web traffic, drives real social signals (which we all know are crucial today), and generates new business for your clients while your keyword rankings and organic traffic builds. The kicker is that it really depends on your niche as to how helpful it is and isn't as awesome as manual optimization.

Price: $100/month

Visit:  Needles


100). SocialMention

SocialMention - Great reputation management tool to find conversations about your brand or a keyword subject online. Best of all it's free.

Price: Free

Visit:  SocialMention


101). BuzzBundle

BuzzBundle - Ultra robust social media management tool that has unique features such as allowing you to create and manage social media personas. A persona would represent an individual rather than a business so that you can post on behalf of your CEO, manager, friend, customer, client, mom, or your dog's Facebook profile. This feature alone opens doors to some strategic social strategy.

Of course it also helps you manage brand mentions online, schedule posts, gauge interaction, and more. If you're crafty and enjoy black hat/ grey hat tactics; you can do some cool stuff with this one.

Price: Free unless you want extra features then $100/month

Visit:  BuzzBundle




Websites & Web Design Tools

102). Flippa

Flippa -  The #1 marketplace to buy or sell websites. Flippa is simply addicting. You can buy websites that are already making money and optimize them to make even more money (using your SEO knowledge).

Flippa can be used strategically to buy websites that already have rankings and traffic as basically a real "PBN" or asset for client projects. Simply build links from this asset while it makes money for you to pay off costs. A win, a win and a strategy I haven't heard anyone else reveal (a Dino original to my knowledge).

Price: Anywhere from $100- $20,000 average ballpark per website purchased

Visit:  Flippa


103). Duda Mobile

Duda Mobile - Website not mobile friendly? That's a big problem for Google. Make it mobile friendly in 5 minutes with Duda Mobile and impress clients and yourself with your work. I've definitely patted myself on the back after using Duda Mobile to build a mobile site in a few minutes.

Price: Free with DUDA branding then $19/month per mobile site

Visit:  Duda Mobile




SEO MarketingPlace for VA's, Content, & Link Building

104). Source Market- 

A marketplace specific to search engine optimization. You genius Becker, you... At Source Market you can buy pre-built PBNs, 1 off PBN links, local business citations, online reviews, content, and more.

When you know which gigs work and how to use them correctly Source Market can become a huge fulfillment center for your SEO efforts.

Visit: Source Market-

To help you out, I've vetted some of the best gigs on Source Market. Check out the:

Price: Wide range from $5 - $400 depending on the gig.

Visit: Source Market-


105). Upwork

A general marketplace to hire contractors and freelancers. Previously known as Odesk, Upwork is my go to spot for hiring virtual assistants.

The key to hiring great people is all in your script.

Price: $5/hour and up

Visit:  Upwork -

 


106). Fiverr

But you already know this. On Fiverr you can have just about anything outsourced for $5. Wild, dangerous, and extremely addicting.

I'm pretty sure I've spent close to $8,000 on fiverr in the last 24 months.

Price:  $5 per gig and up

visit: Fiverr 


A lot of the SEO tools and softwares listed above overlap one another in regards to features.

Below we have listed what we believe is the best combination of tools that work together for beginner and local SEO experts.

 



Beginner or Local SEO Group Package

Local SEO tools that compliment each other so you can get the most bang for your buck.

 

Bright Local -

Traffic Travis -

Source Market -

FreshBooks -

WP Fix It -

 


 



Affiliate Group Package

Affiliate tools that compliment each other so you can get the most bang for your buck!

SEMRUSH -

Pro Rank Tracker 

Domain Reanimator

Mail Poet


 

What To Do With This List?

This blog post can be a great resource for you right now or several months from now when you need to automate or systemize another part of your SEO business.

Download a Free PDF of this entire post below by clicking the black box.

 

  • Crazy list you put together here! Lots of sources I had never heard of. Surprised you didn’t add Evernote for task management. We also use Teamwork here at our agency and I love using Nozbe for personal to-do lists.

    • Hey John, those are all great tools for sure. In fact I haven’t heard of Nozbe. Will check that out and see if we can get one of those in there. For sure Evernote belongs!

    • Hey John, will have to take a look at Teamwork Nozbe. Will see about including those on an updated revision. Good mention!

      • Awesome thanks! I also sent you an email, curious if you got it?

  • George Coem

    We still heavily depend on Google tools. I’m using few paid SEO tools on top of Google Planner for example. For a long time I’ve been using SEMrush’s cheapest (or should I say least expensive) plan and then switched to other similar tools so many times I can’t keep track of them. Heard SERPStat and SpyFu are good. Are they worth paying for?

    • Yeah SEMrush is expensive but incredible. I use it all the time. SpyFu is also good. Really depends what kind of SEO you’re doing and where you are at with # of clients… revenue… Take a look at this post George. It reveals all: http://dynamik365.com/2016/06/seo-tools/

    • Hey George, you simply can’t go wrong with SEM Rush. The competitor and keyword data there is killer. Although it does come with that price tag… The best tool for you really depends if you’re a content marketer, consultant, or agency and what services you provide + your ideal strategies for driving traffic. Different tools and combinations of tools are best depending on the situation.

  • Hey Dino, I just sent you an email. Let me know what you think!

  • Dale

    Great list Dino,

    Since you seem to be an expert when it comes to tools, mind taking a look at a free keyword research tool I just created?

    It’s the only one that I know of that extract keywords straight from Reddit (based on an inputted subreddit).

    It’s called “Keyworddit” (just add ‘.com’ after).

  • Nathan

    Bitrix24 should be on the list. Totally free, gives you quotes, invoicing, time tracking, task and project management, and even CRM. Doesn’t do anything SEO but great for the business side of running an agency.

    • Will have a look at this Nathan. Thanks for alerting me.